Head Shots. The face of the person representing their profession or industry, has become an essential part of sending a message, making a connection and fostering trust. A business portrait needs to convey a clear message of who you are and what you do. Business portraits are part of your marketing and branding, they are a visual representation of your competence and reputation. Every aspect of your portrait, from the style of lighting, composition, background, clothing and accessories are conscious choices. Choices made to create an image designed to tell your story. The goal is to show your target audience that you are the solution.
Patricia Holdsworth profession portraits, and profile photos will align you with your brand. Capture expressions that convey a self-assured confidence and approach-ability. Create a professional look that captures you at your best.
GETTING PREPARED. Take a few minutes to think about the tone you want to project. Depending on the culture of your company, you may want to come across as hip, friendly or creative. Or if you work in professional services, you may prefer to project an air of formality, knowledge and trustworthiness. As an artist or someone in entertainment something that sets you apart and grabs attention may be in order.The focus of your portrait is your face, the background, the lighting and the clothing need to be kept simple, all those elements are set in place to frame your face.
WHAT TO WEAR Plain colours are your best choice. Patterns or prints distract and date your photo. Choose mid- tone colours in blue, green, wine and purple because they are universally flattering. Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes. Stark black and white aren’t the best choices. Substitute black with richer neutrals like chocolate, navy, maroon and forest green.
A modest V-neck is universally flattering because it lengthens the neck and displays the décolleté. Opt for blouses with sleeves. Fine to medium gauge knits also work well too because they introduce textural interest. If you choose to wear a jacket, pair it with a collarless top. This keeps the neckline simple and sleek. Crisply ironed shirts by themselves is another great way to frame the face.